Google Buys FeedBurner

Google’s acquisitions continues, next on its list is FeedBurner.You read it right the same FeedBurner with which you burn your site or blog feed for around $100 Million.
Many users have stopped visiting sites because they can get the latest on any site by subscribing to its feed,rather than visiting the site every time, doing so a user can can get information from many sites faster and easily.

So, How could FeedBurner acquisition be useful to Google?
1.Google can incorporate their adesense into the feeds.
2.Offer RSS Statistics in Google Analytics.

FeedBurner Fact Sheet :

• Total feeds: 721,074
• Number of publishers: 422,717
• Number of podcast and videocast feeds: 111,383
• According to Nielsen/NetRatings, FeedBurner is growing faster than MySpace and Digg with 385% traffic growth.

Facts Source

Via — CyberNet

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